Instant Redeemable Coupons (IRCs) are on-package labels that consumers peel off and use immediately at the checkout counter for instant savings. These promotional labels, often used on food and household products, encourage impulse buys and brand loyalty.

They are a highly effective, low-cost marketing tool that drives sales at the store level. Shoppers find the coupon attached to a product, remove it, and present it to the cashier for an instant discount. Offers typically provide price reductions (e.g., “$1.00 off”), or, sometimes, they are used for cross-promotions between different, related products.

Symbology offers full color instant redeemable coupons made out of specialized label material that release without any adhesive residue for redemption at retail. We are also a GS1 solution provider that includes the compliant Databar coupon graphic correctly encoded to your promotion offer in all required GS1 data fields.