Since its adoption in 2013, the GS1 Databar coupon barcode allows offers for up to three products. This complex barcode, with its multitude of data field options and data capacity, allows greater flexibility when it comes to cross-marketing products, tracking, and fraud prevention.

Symbology will help you correctly encode all the data into your coupon barcode and provide a graphically perfect image for your coupon event.

• Application Identifier (AI): The code almost always starts with 8110, which identifies it to the point-of-sale system as a coupon.
• GS1 Databar data fields include:
  • GS1 Company Prefix: Identifies the brand owner.
  • Offer Code: A 6-digit number defining the specific promotion.
  • Value Code: Represents the discount amount
  • Family Code
  • Expiration Date: Allows for automatic, accurate processing and prevents expired coupon acceptance.
  • Can encode offers for up to 3 products, Allowing for flexibility to cross-marketing products.